Who are Appraisers?
People don’t like taxes. And when your brand has been incorrectly accredited as the reason behind taxes, you have a problem. Last October, the Riley County Appraisers approached us at 502 Media Group with this problem. The average homeowner didn’t really understand the actual role of appraisers and how they are associated with property tax.
We pitched them an animated explainer video to present the truth, clear up the misunderstanding, and help repair and improve the appraisers brand. The trick was to bring this (somewhat dry) subject material and present it to an already frustrated audience in a fresh, interesting, and effective way.
Client – Riley County Appraisers Office
Agency – 502 Media Group
Script, Illustration, Animation, Sound Design & Mixing – Chris Zachary